Released on: July 2, 2008, 3:44 am

Press Release Author: E-Quity.com

Industry: Real Estate

Press Release Summary: Portugal has been one of the world's most popular places for
tourists for many years. But recent changes in tourism trends and more destinations
becoming accessible through the introduction of low-cost airlines, has put pressure
on Portugal to sustain its market share in the industry.

Press Release Body: The trade of national and international tourism is vitally
important to the Portuguese economy and the country relies heavily on its three main
regions: the Algarve, Lisboa and Madeira, who combined are responsible for more than
85% of international tourist activity.

Consumer trends indicate that tourism will continue to grow, cultivated by
developments of short breaks, an increase in the number of adults and senior
citizens that travel and the desire of tourists for diversified destinations.

The coastal areas of Portugal, such as the Algarve and Estoril, attract tourists
with the lure of sun, sand, sea and numerous leisure options, such as great golf
courses and wonderful water-sport activities.

These types of locations tend to suffer from seasonality, where the summer months
are bustling, but the winter periods are quiet. Conversely, cites such as Lisbon and
Porto appeal more to the visitor who is looking for a short city break and is
attracted to the history and culture of a place.

But now the Portuguese government has recently put in place a far-reaching national
strategic plan to promote the country and improve their tourism trade.

The overall strategic plan is designed to promote the country's already established
resources with some improvement in neglected areas. This is all part of Portugal's
approach to attracting new and loyal visitors, as the whole country endeavours to
increase the tourist trade in the attempt to put Portugal back on the map.

One of the main objectives of the government's plan is to achieve relative growth in
the low season - October to May - greater than that achieved in the high season,
therefore combating the continuing problem of seasonality.

They intend to focus on four key factors that distinguish Portugal from other
competing countries. This includes improving upon Portugal's popular assets -
'climate and light,' 'history, culture and tradition,' 'hospitality' and
'concentrated diversity.'

Also in development is an initiative to update the country's infrastructure,
transport links and air access, as well as modernizing hotels and similar
accommodations, with all staff undergoing relevant training to harness their service
skills.

E-Quity director Dan Johnson said: "While the descriptions of the tourism assets may
be a little oblique - most people would think in terms of golf, beaches, climate,
food, drink and countryside - this plan is a well-thought out blueprint for the
future development of Portugal's strategic approach to attracting more visitors.

The overall thrust is to complement the established attractions in key areas with
new initiatives aimed at enhancing the tourist experience and widening the appeal to
a broader audience."


To receive more information please call 0207 952 7654.

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Notes to editors:
1. E-Quity.com is an international property broker offering well-researched
investment opportunities in some of the most attractive emerging and established
markets around the world.
2. E-Quity.com was founded in 2004.
3. The website address is
4. The office address is 45 Lafone Street, Shad Thames, London, SE1 2LX
5. If you wish to obtain quotes, images or further information, in the first
instance, please contact Jude Buttle or Dan Johnson on 0207 397 5412.

Web Site: http://www.e-quity.com

Contact Details: 45 Lafone Street
London
SE1 2LX
0207 952 654
d.white@e-quity.com